Progressive Outdoor’s digital assets are sold by MediaCo OOH, alongside their traditional banner estate. The mapping tool below shows the home locations of mobile devices to create a thematic catchment map of our large format digital inventory views above a set threshold, alongside the same detail for MediaCo OOH’s banner inventory.

 

Our large format digital locations are in unique areas currently underserved by OOH, delivering impressive incremental reach to an area of the market completely untapped by premium out of home. As such, we want to show our clients who they’re targeting when they advertise with us, and crucially where their journeys are originating from.

 

To help demonstrate the reach of our locations, we’ve teamed up with O&U Group to analyse where impacts viewing our locations begin their journeys. After mapping the location of each site, we have Geofenced the area to analyse mobile device location data using MApp, O&U’s mobile location analytics tool. This data has been used to report accurate audience analytics in addition to Route insights for our large format digital, providing our clients with:

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• Accurate total flows across a 2 weekly period.

• Home origins of passing devices & detailed demographic profiles.

• Visit duration / dwell time.

• Visit frequency within a 12-month period.

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